01 Problem
Opening its doors in 2019 Capri had positioned itself with one of the most completive markets. Need to distinguish themselves from their top competitors ranging from Starbucks to Coffee Bean. The digital footprint needed to be revamped.
02 Approach
We deployed Aia to gather all insights needed to position their marketing efforts and generate highest probable ROI while ensuring the campaign bid placement stayed consistent for a higher impressions.
03 Solution
Once analytics was setup a tailored solution was agreed on and deployed. Saturating the market with Google, Snapchat, Facebook, and Instagram’s ads platforms. Pixel configuration with Google Tag Manager. Aia monitoring identified Adjustment suggestions to ensure optimization throughout the campaign.