01 Problem
Market reach and platforms leveraged to attract new and consistent consumers. The client was using their Instagram application for their marketing efforts.
02 Approach
Leveraging Snapchat, Meta, Twitter, and Google Ads to identify their target markets platform preference.
03 Solution
Google Tag Manager integrations for analytical tracking. Allowed to identify that most of their traffic derived from Snapchat while deploying Aia to identify when the market would have a keyword shift keeping bid cost low.